about us

about us

Beginning with the bedding, since four decades Jivan Jyoti (J.J.) Towels has been pioneering textile products in the industry. Today, J.J. Towels is among the leading manufacturers of the terry towels and napkins in the market. With consistent investment in technology and innovations we have achieved finest quality in our towel portfolio. J.J. Towels offer wide range of terry towels to meet the versatile customer demand.

Embracing the evolution of modern textiles in early 70s in Solapur, J.J. Towels was founded in 1977. Laxmipati Gaddam, the founder of the firm laid the foundation with an aim to offer fine quality fabrics. J.J. Towels has a strong focus on innovative and cost-effective products with existing large consumer base in the India. The fine quality cotton yarn are dyed and processed complying with the ecological regulations.


To achieve robust consumer base across the globe with enriched, quality excellence and innovative products.


To achieve consumer delight through enhanced fabric experience, comfort and durability.


J.J. Towels was founded in 1977, with an aim to provide hand crafted textile products in the Indian market. The company witnessed changing trends in the textile market since 1977, and is always keen to adopt changes. Jivan Jyoti was founded as a saree manufacturer, producing versatile sarees crafted from materials such as cotton, silk, nylon and chiffon.

The company further started chaddar/blanket manufacturing, contributing to the growing blanket industry in Solapur. In early 80s, Jivan Jyoti expanded its portfolio, entering into Terry Towel manufacturing.

J.J. Towels offer wide range portfolio including hand towels, face towels, bath towels and beach towels. The towels are designed, processed and manufactured complying with the varying consumer requirements. J.J. Towels is focused on persistent quality enhancement through adoption of advanced machinery and appealing colour/designs.

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